Best Buy
Best
Buy’s strategy is to remain the leading house-hold name in America by
differentiating from its rival distinctively and attracting more customers into
its products and services (Thompson, Strickland and Gamble, 2008). Best Buy is
a Multi-national Corporation operating mainly in North America, Asia and
Europe. It is a household name because there is no living room in America that
does not have product that can be found or was bought in the Best Buy outlet
stores. Best Buy is the leading multi-conduit global retailer and developer of
technology products and services (Best Buy, 2012).
Its
strategy is the ability to form acquisition with other companies as a way to
integrate services and products into its retail stores and win the markets by
offering an array of services and products which benefits its portfolio. According
to its web-site data, Best Buy’s strategy is evident of unwavering relationships
with its suppliers i.e. Samsung, AT&T, Apple, Verizon, HP, Dell, Sony, LG,
WD, Wii, Toshiba, RCA, On Star, and many more (Best Buy, 2012).
Toward
winning competitive advantages, Best Buy has restructuring and transformation
strategy that will allow them to be better equipped to accept changes and
challenges that are brought by new technologies, time and space. This strategy
has allowed Best Buy to refocus into profitable markets by closing some outlet
stores in Asia and Europe because its data shows that North America is its most
profitable markets (Best Buy, 2012).